People are often surprised as to how we have been offering such low prices. The answer is simple: Efficiency of our operations permits us to offer these low prices on all items all the time. We are able to do this by eliminating wasteful advertising and marketing expenses. We do not have any physical retail stores. We do not print any expensive catalogs. We have productive relationships with our manufacturers and suppliers. We keep our overheads low and rely on word of mouth advertising by our customers like you who help us maintain these low prices.